Digital and Account Based Marketing Manager at 3e · LumiJobs

Responsibilities

Join us and make an impact!
3E is looking for a Digital and Account Based Marketing Manager to help build and strengthen how we reach, engage, and convert audiences across our owned and organic digital channels.
This is a newly scoped, hands-on role with an immediate opportunity to make an impact. You’ll help stand up 3E’s account-based marketing (ABM) capability, including the launch and operation of our new Propensity platform, while owning execution across SEO, Answer Engine Optimization (AEO), organic social, website content, and conversion optimization. Rather than inheriting one narrow channel, you’ll bring together digital responsibilities that are currently distributed across the Marketing team.
You’ll report to the Senior Director Demand Generation and work closely with Portfolio Marketing, RevOps, Sales, the broader Marketing team, and external agency partners. Portfolio Marketing will guide account strategy, messaging, and positioning, while you’ll bring hands-on expertise to turn those strategies into well-executed ABM campaigns and continually drive business growth.
If you are someone who enjoys building, experimenting, and moving comfortably between planning and hands-on execution, we'd like to hear from you.
Location: This position supports remote work, in the US Eastern time zone.
Help build 3E’s ABM capability from the ground up, administering Propensity and executing campaigns from setup and audience configuration through activation, measurement, and optimization.
Partner with Portfolio Marketing on ABM strategy, messaging, and positioning, and work with RevOps and Sales around ICP and account-related execution.
Bring ABM expertise to the conversation by advising stakeholders on execution best practices and helping turn priorities into actionable campaigns.
Coordinate campaign timelines, stakeholders, and external creative partners, while maintaining accurate setup, targeting, tracking, reporting, and documentation.
Own organic SEO and AEO execution, producing and optimizing content to improve search visibility and visibility within AI-driven answer experiences.
Manage 3E’s external SEO/AEO agency, keeping work moving, creating accountability for deliverables, and directly completing work outside the agency’s scope.

Digital and Account Based Marketing Manager

Responsibilities

Benefits

Company

3e

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