Design and implement 1:1 and 1:few ABM programs aligned to PubSec account clusters by agency type and buying group

Lead account-level planning sessions with PubSec sales and customer success teams to define agency priorities, mission outcomes, and campaign timelines

Personalize messaging and value propositions around critical use cases — cybersecurity, data analytics, AI/ML, and observability — across channels to influence government buying committees

Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, direct mail

Partner closely with global campaigns, PubSec regional partner marketing, and product marketing to align ABM efforts with broader go-to-market plays.

Navigate procurement and compliance sensitivities unique to government audiences, ensuring all campaigns meet required standards

Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement

Build account-focused and event landing pages using our marketing stack, personalized to agency audiences and mission priorities while maintaining brand and compliance guidelines

Draft account specific messaging that resonates with government CIOs, CISOs, program managers, and IT decision-makers, positioning Elastic as a trusted partner in digital transformation and modernization

Develop paid media strategy for assigned PubSec accounts, partnering with internal teams and agencies to activate campaigns across platforms such as Demandbase, LinkedIn, and government-focused digital channels

Collaborate with creative, content, and external agencies — including PubSec-specialist firms — to deliver high-quality ABM assets and engagement experiences

Localize and adapt global plays to meet agency-specific, vertical, or account needs (e.g., Federal vs. SLED) while maintaining message consistency

ABM Manager, Global Public Sector

Responsibilities

Qualification

Required

Benefits

Company

Elastic

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