Senior Product Marketing Manager, Pricing & Packaging

Required

• The mission of Justworks’ Product Marketing team is to define, articulate, and differentiate our value proposition to the right audiences—positioning our products for growth, adoption, and long-term success. As we continue evolving into a multi-solution platform, how we price and package our offerings is foundational to customer trust, perception, and long-term differentiation.
• We are seeking a strategic and analytically strong Senior Product Marketing Manager, Pricing & Packaging to help execute Justworks’ multi-year Pricing & Packaging (P&P) strategy. This role will report to the Head of Pricing & Packaging and will play a critical role in driving monetization initiatives, packaging evolution, and pricing experimentation across the business.
• Pricing & Packaging is a key growth lever at Justworks. In this role, you will help translate pricing principles into actionable recommendations, conduct rigorous analysis to inform pricing decisions, and partner cross-functionally with Product, Finance, Revenue, Strategy, and Marketing to bring pricing strategies to life.
• This role is ideal for a highly analytical PMM who thrives in ambiguity, enjoys solving complex monetization challenges, and is motivated by driving measurable revenue impact while strengthening customer trust.
• Your Success Profile
• What You Will Work On
• Lead high-impact pricing and packaging initiatives across products, add-ons, bundles, and platform tiers.
• Develop pricing recommendations grounded in customer value, segmentation insight, competitive benchmarking, and financial modeling.
• Support pricing strategy for new product launches, expansions, and platform innovations—ensuring alignment between value delivered and price captured.
• Design and analyze pricing experiments (e.g., packaging variations, promotional tests, bundling strategies) to inform iteration and optimization.
• Conduct pricing research initiatives such as willingness-to-pay studies, conjoint analysis, and elasticity modeling.
• Partner with Revenue and Finance teams to evaluate discounting trends, customer impact groups, and retention implications of pricing updates.