Social Media Lead

Required

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
• 8–10 years of experience in social media or digital marketing, ideally for a tech, AI-native, or B2B brand.
• A track record of building differentiated social strategy and content — not just executing against an existing calendar.
• Deep platform fluency across LinkedIn, X, YouTube, TikTok, Instagram, and Reddit — you understand distribution mechanics, community dynamics, and how a moment moves across channels.
• Real hands-on production skill, video-first — you can shoot and edit a video yourself, not just direct someone else. Creation is part of the job.
• Strong strategic instincts paired with a proactive mindset — you naturally bring ideas to the table and know how to be a thoughtful, trusted partner without losing your own point of view.
• Sharp editorial instincts and a strong point of view on what makes content work; skilled writer with a real feel for tone, clarity, and craft.
• Genuine fluency in (or hunger to learn) the AI and future-of-work conversation; ability to turn concepts like agentic workflows and human-agent teams into content real people want to engage with
• Data literacy — comfortable in a dashboard, letting performance inform, not dictate, creative decisions
• At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.
• What we’ll offer
• Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.