Director, Cardiometabolic Health Product Marketing

Remotefull timeRemote

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senior

$194k–$242k

H1B: no

Omada Health Director, Cardiometabolic Health Product Marketing leads strategy and go-to-market efforts for Omada Health's cardiometabolic suite, including new product launches. This role manages a team of 2-3 product marketers and partners across product, clinical, and commercial teams to shape positioning and sales enablement.

Responsibilities

Omada is at an inflection point. We are growing high double digits and expect to accelerate. To get there, we need commercial experts, highly engaged teams, and a one-team mindset. As the Director, Cardiometabolic Product Marketing, you’ve got an exciting job to lead the following critical efforts:
Go-to-Market (GTM) Strategy Development
Partner with cardiometabolic product and commercial leadership on portfolio strategy and GTM planning, with priority on new product launches.
Be the voice of the customer for R&D and commercial teams, using insights gathered from research, data, marketing intelligence, and customer and member needs.
Help shape product and go-to-market road maps based on market gaps, competitive intelligence, and customer and member needs across the cardiometabolic portfolio.
Clearly define and articulate our competitive position for our cardiometabolic suite and each new product entering the market.
Lead packaging and pricing for our cardiometabolic products - including go-to-market packaging for new offerings to ensure alignment with the market.
Program Evolution & Launches
Own the positioning and messaging across the cardiometabolic suite, ensuring an integrated portfolio narrative and clear differentiation for new products.
Lead end-to-end GTM launches for new cardiometabolic products, from pre-launch readiness through launch execution and post-launch optimization.
Partner with Clinical Team and Thought Leadership teams on cardiometabolic evidence generation, reports, and thought leadership planning and messaging
Create a variety of marketing assets such as web landing pages, videos, presentations, ad copy, FAQs, and one pagers to drive business growth.

Qualification

10+ years experience in B2B marketingDemonstrated product marketing craftAbility to inspireBachelor’s degree in a related field

Required

10+ years experience in B2B marketing, including 5+ years in Healthcare & Life Sciences (pharma, health plan, PBM, or virtual care/digital health preferred)
3+ years of experience directly managing and developing marketing talent, with a track record of building and leading high performing teams
Demonstrated product marketing craft: buyer research and insights, messaging and positioning, GTM planning, product launches, sales enablement, and content marketing
Proven ability to deliver high-quality content including presentations, product guides, web content and other assets that support sales enablement
Experience creating KPIs and measurement plans to monitor marketing execution.
Ability to inspire, influence and communicate across all levels of management while managing multiple priorities in a fast-paced, high-growth environment
Bachelor’s degree in a related field