Lifecycle Marketing Manager

Required

• Lifecycle Marketing Experience: 3–5 years of experience in lifecycle marketing, CRM, or retention marketing, preferably within a high-growth environment.
• Braze Marketing Automation Expertise: Advanced experience with Braze and strong technical knowledge of email marketing and customer journey orchestration.
• Analytical Data Fluency: Strong analytical skills with experience using tools such as Google Sheets, Looker, or similar reporting platforms.
• Cross-Functional Collaboration: Demonstrated success partnering with Product, Engineering, Professional Services, and other cross-functional stakeholders.
• Fintech Experience: Experience in financial services or fintech preferred.
• Results-Driven Mindset: Proven track record of developing lifecycle marketing strategies that drive measurable engagement, retention, and revenue growth.
• Project Management Communication: Excellent organizational, communication, and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• AI Innovation: Aptitude and interest in leveraging AI tools and platforms to improve marketing execution, personalization, operational efficiency, and campaign performance. Comfortable experimenting with emerging AI technologies to scale lifecycle marketing programs and workflows.