ABM strategy program design

Own and define Yext’s ABM strategy for enterprise accounts, including segmentation, tiering, and coverage models across 1:1 and 1:few programs

Partner with Sales leadership to align on named account priorities, ICP refinement, and joint pipeline goals

Design high-impact 1:1 account plans for top-tier accounts, including tailored messaging, executive engagement, and bespoke experiences

Build scalable 1:few programs for priority industries and segments, grounded in buying group engagement and persona-specific journeys

Translate Product Marketing insights into account-level strategies that resonate with complex enterprise buying committees

Execution Pipeline Acceleration

Personally lead and execute 1:1 ABM programs for top accounts, owning outcomes from initial engagement through pipeline progression

Develop and launch high-touch programs, including account-specific campaigns, partnering with Events on any field or in-person components

Partner with Events, BDRs, Content, and Paid Media teams to deliver cohesive account experiences

Design and run competitive displacement and new logo acquisition plays in partnership with Product Marketing

Ensure programs are tightly aligned to sales cycles, deal stages, and opportunity acceleration

Director, Account-Based Marketing, Enterprise

Responsibilities