Director, Technical Product Marketing at Okta · LumiJobs · LumiJobs

Responsibilities

AI is the most significant architectural shift in enterprise history, and as AI agents begin acting on behalf of employees, identity becomes the control plane for the AI era. In a moment this transformative, buyers and builders are skeptical of marketing claims. The most powerful thing we can do is show, don t tell. Demos, proof points, and hands-on product experiences are what win hearts, minds, and deals.
We are seeking a Director of Technical Product Marketing to lead and elevate this function across both Okta and Auth0. You will transform Technical Product Marketing into a proactive, strategic engine — owning the demo and technical experience strategy that brings the "Okta Secures AI" opportunity to life for both enterprise and developer audiences. You ll also reimagine how technical marketing gets built, embracing AI-powered tools to create demos and content faster and eliminate the bottlenecks that hold great work back.
If you re a technical storyteller who loves bringing product value to life, scaling a high-performing team, and influencing the product roadmap in the AI era, this is your role.
Set the Strategy: Define and own a proactive roadmap of technical storytelling, demos, and product experiences across the Okta and Auth0 portfolios — moving the function from reactive request-handling to strategic, GTM-aligned impact.
Champion "Show, Don t Tell": Lead the creation of demos, proof-of-concepts, and product experiences that prove value and differentiate us — across Okta and Auth0 use cases.
Prove the "Okta Secures AI" Story: Build the demos and proof points that show how Okta and Auth0 secure AI agents and agentic workflows, helping us win the "Identity for AI" category through tangible, hands-on experiences.
Reinvent How Technical Marketing Gets Built: Champion AI-powered tools and workflows to accelerate demo and content creation, scale output without scaling headcount linearly, and free the team for the highest-value work.
Lead, Mentor, and Grow a Team: As a player-coach, lead two pods of Demo Experience Architects and Technical Content Specialists. Hire, mentor, and develop talent while personally leading the most strategic initiatives.
Influence the Product Roadmap: Partner deeply with Product Management to ensure technical accuracy, gain early roadmap visibility, and shape future priorities through market feedback.
Empower the Field: Co-create demos, proof points, and enablement with Sales Engineering to accelerate deal cycles, capture field insights, and equip SEs to scale technical marketing to key accounts.
Win Competitively: Partner with Competitive Intelligence to integrate differentiated proof points into demos and technical storytelling that help us win against top competitors.
Align with the GTM Engine: Partner with PMM and Demand Gen to align technical narratives with core positioning, campaigns, and go-to-market motions.

Director, Technical Product Marketing

Responsibilities

Qualification

Required

Benefits

Company

Okta

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