What’s the opportunity for a Marketing Analyst at Gearset?

You’ll play a foundational role in ensuring our marketing data is accurate, accessible, and actionable.

You’ll act as the vital bridge between Marketing and the Data team, connecting marketing data with insights from across the business to build a fuller picture of growth drivers.

You'll be the driving force behind Marketing’s goal to become even more data-driven.

You'll help build a single source of truth for our marketing and digital data, monitoring performance proactively, and digging into the "why" behind the numbers to deliver insights that generate real value for Gearset.

You’ll have depth in either CRM/ funnel data or ad tech, web, and intent data, ideally both, with a curiosity for emerging GTM data sources such as product signals and call recordings.

What you’ll achieve

Partner with Data Engineering to consolidate marketing data in our warehouse, bringing together a wide range of datasets to create a strong foundation for marketing analytics and reporting.

Collaborate with the Marketing team to produce meaningful business metrics that monitor and diagnose marketing performance.

Using the data models and KPIs you’ve helped shape, you’ll diagnose fluctuations and analyse the impact of new campaigns and initiatives.

Delivering deep-dive analyses, you’ll identify opportunities for improvement and partner with marketing stakeholders to measure the impact of new campaigns and initiatives.

Contextualise shifts in performance against external factors such as market conditions, seasonality, product changes, and competitor activity.

Marketing Analyst

Responsibilities

Qualification

Required

Benefits

Company

Gearset

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