Product Manager, Funnel Optimization

Required

• 3+ years of experience in product management or experimentation roles, with a strong focus on A/B testing, multivariate experiments, and direct to consumer digital experiences.
• Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
• Proven track record of identifying growth opportunities, driving measurable improvements in conversion rates, user engagement, and business metrics through rigorous testing and optimization strategies.
• Demonstrated ability to move initiatives forward quickly in a fast-paced, results-oriented environment.
• Experience with traffic acquisition through multiple digital marketing channels (e.g., paid search, display ads, SEO, social) and media buying strategies. Excellent communication and collaboration skills, with the ability to influence cross-functional teams and executive stakeholders using data and experiment results.
• Strong understanding of customer experience principles, the ability to recognize phenomenal design and design experiments with user-centric focus.
• Experience with experimentation tools (e.g., Optimizely, VWO, Adobe Target), web analytics platforms (e.g., Google Analytics, Adobe Analytics), and BI tools (e.g. Tableau, PowerBI) all a plus.
• Familiarity with experimentation methodologies (e.g., Bayesian statistics, multi-arm bandit testing).
• Advanced data analysis skills with the ability to draw actionable insights from complex datasets and provide clear recommendations to non-technical stakeholders.
• Experience in agile product development environments.
• Experience working in financial services, lead generation, or a similar industry is preferred, but not required.
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