Cssmerge Head of Marketing owns Pronto AI's mining go-to-market voice including positioning, brand, website, events, and content. The role involves building the marketing function from scratch and driving credible autonomy stories in mining.
Responsibilities
Own Pronto's mining go-to-market voice end to end: positioning, brand, website, events, collateral, content, social and press. Turn real deployments into the most credible autonomy story in mining, feed BD with the assets they need, and build the function from scratch. Hands-on operator first; player-coach as the team forms.
Positioning and messaging: one narrative for the two buyers (corporate decision makers and site operators) built on cost per ton-km, utilization, speed of deployment, safety, and OEM independence.
Brand and website: land the in-flight refresh with Atoms design and outside agencies, then own it: site content, case studies, vehicle/product pages, video library, sales deck and template system.
Events: annual calendar and budget for the mining show circuit (LatAm, NA, MEA, Europe); booth design, demo content, pre-show pipeline, post-show follow-up. Replace the current fire drills with a repeatable playbook.
Collateral and demo content: brochures, one-pagers, site videos, customer references; coordinate shoots at live sites with customer permission.
Channels: run Pronto LinkedIn and other social, blog, press and industry-media relationships, trade-press interviews, thought leadership for the leadership team.
Build the function: budget, agency/vendor bench, working rhythm with design and BD, then first hires.
Industrial storytelling: ability to make a technical, safety-critical product credible to mine operators.
Brand and creative direction: ability to set a visual and verbal system, direct designers and agencies, and ship polished assets fast.
Event and program execution: ability to run a multi-country show calendar on budget with measurable pipeline output.
Content and channel operations: ability to keep a steady drumbeat across web, social, press and video with minimal headcount.
Cross-functional pull: ability to extract stories and proof from engineering, ops and customers, and hold BD/leadership to a message.
Qualification
10–15+ yrs B2B marketingTrack record across brandTarget companiesPedigree
Required
10–15+ yrs B2B marketing, at least part ideally in heavy equipment, mining, industrial tech or autonomy
Has built a marketing function (or been the first marketer) at a growth-stage industrial company; comfortable doing the work before delegating.
Track record across brand, events and content; strong writer; fluent with agencies and in-house design.
Comfortable with the industry's trade-show circuit and trade press.
Target companies: Caterpillar/Komatsu autonomy and MineStar/FrontRunner marketing, Epiroc, Sandvik, Hexagon Mining, Wenco, Modular Mining, ASI, Bluelight; growth-stage industrial tech (Boston Dynamics, Built Robotics, Dusty, Skydio); mining-focused agencies or trade media.
Pedigree: early marketing hire at a hardware/autonomy scale-up; mining OEM or major (Rio Tinto, Freeport, BHP) comms/marketing.
