Ad Operations & Campaign Manager

Sunnyvale, CAfull timeOn Site

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H1B: no

Baidu Ad Operations & Campaign Manager at Baidu responsible for activating and optimizing ROAS-positive direct response campaigns. The role includes campaign setup, performance monitoring, troubleshooting, and collaborating with cross-functional teams.

Responsibilities

We are seeking a highly motivated and driven individual for the position of Associate Campaign Manager. As a key member of our Global Business Team, the Campaign Manager will work closely with client services, account managers, and sales teams to activate & optimize for ROAS-positive direct response campaigns and drive incremental growth in client’s programmatic ad stack. The successful candidate must have strong hands-on campaign experience, not afraid to get into the weeds with data, and profound understanding of ad trafficking, performance measurement & a team player mentality in this fast-paced, trading desk environment.
Support new account onboarding by coordinating campaign setup, tracking implementation, platform training, and launch readiness to ensure a smooth transition from sales to active campaign management.
Monitor and optimize campaign performance daily by adjusting bids, targeting, creatives, and pacing to meet KPIs & incremental goals
Troubleshoot creative disapprovals & technical issues to maintain consistency in day-to-day ad spending
Be ready to generate and present campaign performance insights & strategic recommendations in the form of story-telling in client calls
Collaborate with Account Managers, Sales, Product Managers, Algorithm and Analytics teams to ensure cohesive campaign delivery and, when applicable, identify upsell opportunities
Assist in client-facing activities such as campaign briefings, status calls, and reports
Stay current on #AdTech trends, platform updates, and best practices to improve campaign execution & platform user experience

Qualification

Associate’s degree & above in businessProactive – You identify issues

Required

Associate’s degree & above in business, marketing, cognitive science or related field
1–2 years of experience in campaign management or ad operations
Professional proficiency in Mandarin Chinese is a must
Strong cross-functional & client facing skills & the ability to build and maintain relationships
Excellent communication and presentation skills
Self-motivated & results-driven with a proven track record of achieving or exceeding sales targets
Ability to work well in a team-oriented environment
Strong organizational and time management skills
Eager to learn – You want to deepen your campaign management skillset & grow in digital ad strategy & analytics.
Collaborative – You enjoy being a self-starter & working across teams to deliver stellar campaigns and client success.
Proactive – You identify issues, suggest improvements, and crave learning something new.
Client-focused – You have a client-first attitude to meet campaign KPIs & client satisfaction.