Senior Product Marketing Manager - Plaque

San Franciscofull timeOn Site

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senior

$165k–$200k

H1B: no

Heartflowinc Senior Product Marketing Manager - Plaque at Heartflow leads marketing strategy for Plaque Analysis to drive adoption and utilization. This role involves cross-functional collaboration and data-driven measurement of marketing effectiveness.

Responsibilities

Understand the patient journey and cultivate a deep understanding of customer needs, competitive dynamics, and market opportunities.
Customize Heartflow Plaque Analysis value propositions, positioning, key messages, and assets to drive adoption and utilization.
Understand barriers-to-adoption, work cross-functionally to formulate strategies and develop plans to break down these barriers to maximize success.
Collaborate across Marketing to ensure a cohesive marketing plan.
Collaborate with Marketing Communications to build and execute the omnichannel strategy to reach target customer segments.
Collaborate with Sales Training to build content for continued education of the salesforce.
Collaborate with Medical Affairs to build thought leadership content.
Partner closely with Sales leadership and Field Advisory Board to develop effective tools for salesforce to achieve results.
Closely manage timelines across all activities to drive execution. Set metrics and take a data-driven approach to measure the effectiveness of the marketing programs.
Proven ability to establish/set marketing strategy and drive execution.
Critical and analytical thinking to solve business challenges.
Self-motivated, flexible, and entrepreneurial

Qualification

Excellent presentationBachelor's Degree in a related fieldPrevious medical deviceExperience in cardiology preferred

Required

Excellent presentation, written, and verbal communication skills.
Strong interpersonal skills and proven ability to collaborate and work cross-functionally to drive results.
Bachelor's Degree in a related field, preferably business or science.
Minimum of 8 years progressive experience or 5 years plus an MBA, of relevant experience in marketing or market development.
Previous medical device, life science, or healthcare commercial marketing and market development experience, including developing and launching marketing initiatives and campaigns to drive adoption.
Experience within a start-up environment is preferred.
Experience in cardiology preferred
Field sales or field marketing experience preferred
Experience and track record in developing and launching marketing initiatives in the healthcare space to drive business results.
Experience translating complex clinical evidence and health economics data to support value propositions and build commercial messaging.
Experience in close collaboration with cross-functional teams and sales organizations to drive campaign execution.
Experience working with Imaging Cardiologists/Radiologist, General Cardiologist, Interventional Cardiologist and CV line Administrators.