Senior Product Marketing Manager - Workflow

San Franciscofull timeOn Site

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senior

$155k–$202k

H1B: no

Heartflowinc Senior Product Marketing Manager - Workflow owns positioning, messaging, and go-to-market for the workflow-oriented capabilities of the Heartflow platform. This role involves developing clear messaging and leading GTM planning for workflow features.

Responsibilities

Develop and maintain clear, differentiated messaging for how the Heartflow platform fits into and improves clinical and administrative workflows (ordering, reporting, care coordination, referrals)
Translate workflow-level product capabilities into value props for different audiences: cardiologists, radiologists, interventional cardiologists, referring physicians, hospital administrators, and health system IT/ops stakeholders
Own core messaging documents, positioning frameworks, and persona-based narratives for workflow use cases
Gather input from customers, KOLs, and field teams on workflow pain points and unmet needs to inform product and messaging direction
Lead GTM planning and execution for new workflow features and platform enhancements — launch plans, sales enablement, and customer-facing collateral
Partner with Product Management to understand roadmap and translate upcoming workflow capabilities into market-ready narratives
Coordinate cross-functionally (Sales, Clinical, Customer Success, Marketing) to ensure workflow messaging is consistent across all customer touchpoints
Monitor market and competitive trends specific to clinical workflow tools and adjacent platform capabilities

Qualification

Own workflow-specific contentStrong cross-functional collaboratorPreferred industry experience

Required

Build and maintain sales tools specific to workflow solutions: demo scripts, workflow diagrams, ROI/value materials, case studies
Train sales and clinical teams on how to position workflow capabilities in the field, including how workflow fits into the broader platform story
Support field teams on workflow-related questions during active deals as a subject matter resource
Own workflow-specific content: solution briefs, workflow diagrams/journey maps, web content, webinars, and conference materials
Experience launching products in multi-stakeholder, complex environments, and building sales enablement content with proof it got adopted by a field sales org
Strong cross-functional collaborator. Will need to build strong rapport with Sales, Marketing, and Product
Excellent written and verbal communication; can translate technical workflow detail into something a rep can use in a 5-minute conversation
Preferred industry experience: Healthcare, medical device or diagnostic industry background
8+ years in product marketing or downstream marketing roles, ideally in B2B SaaS, medtech, or another regulated/technical sales environment