Xai Agency Development Manager at Xai owning independent and performance agency portfolios and third-party partnerships. Drive revenue growth through strategic relationships, education, and ideation with agencies.
Responsibilities
As the Head of Independent Agencies at X, you will own our independent and performance agency portfolio and third-party partnerships. You will drive revenue growth through strategic relationships, education, and ideation directly with agencies — and own a focused set of partner relationships that help agencies and sellers evaluate and scale X.
This is a senior individual-contributor role with commercial influence; the remit may grow over time.
Agency Portfolio:
Increase revenue across agency-driven accounts and unlock new advertisers
Build trusted partnerships, expand and deepen relationships, and facilitate active communication between agencies and X
Partner with Client Partners and Mid-Market sales on agency support plans, growth strategies, and day-to-day matters to remove blockers
Develop and deliver educational programs (Lunch & Learns, product updates, bootcamp-style training) on products, brand safety, measurement, and best practices for advertising on X
Demonstrate how and why people use X to help marketers identify and inspire authentic uses of X for their brands and clients
Ensure agency voice, opinions, ideas, and feedback are conveyed back to Marketing, Product, and Measurement — including input on advertiser insights and needs for new products, features, and solutions
Develop first-class programs that uplevel creative and commercial thinking and deliver positive business impact for agency clients
Discover, catalog, and create great X usage stories that shape how agencies and brands understand X
Coordinate with holding-company / Big 6 agency leads where coverage overlaps, while remaining the dedicated indy/performance owner
Qualification
8–12+ years experience in an agencyStrong client-facingA self-starter who takes initiativeAlignment to X’s vision and core values
Required
8–12+ years experience in an agency, media sales, agency development, or adjacent commercial partnership role — with meaningful exposure to independent and/or performance agencies
Demonstrated ability to think strategically about agencies, social/digital platforms, and/or measurement
Deep expertise in social media platforms and how agencies plan, buy, and measure brand + performance media
Strong client-facing, sales, and commercial skills
Familiarity with the indy/performance agency landscape and (ideally) relationships across it
Experience owning or scaling strategic partner relationships (measurement, technology, media, or adjacent)
Comfort leading discussions with agencies and partners
Ability to partner within cross-functional teams, consult, and bring ideas to the table
Ability to build internal networks and get things done through collaboration across teams
A self-starter who takes initiative, balances quick turnaround with longer-term strategy, and is comfortable with ambiguity and a fast-paced environment
Alignment to X’s vision and core values
Preferred
Existing relationships across indy/performance agencies
Experience with agency support plans / joint business planning alongside sales
Background spanning both brand and performance agency models
Prior work at a major social/digital platform, a performance agency, or a measurement partner
