Harvey Senior Performance Marketing Manager, Paid Social to own and scale paid social media programs at Harvey. Responsible for developing audience strategies and optimizing campaigns to drive pipeline, revenue, and market awareness.
Responsibilities
Harvey is transforming how legal professionals work through AI. We're looking for a Senior Performance Marketing Manager, Paid Social to help unlock the next stage of growth across our paid media programs.
You'll own and scale paid social as a key driver of pipeline, revenue, and market awareness—reaching legal decision-makers across law firms and corporate legal departments worldwide.
This role sits at the intersection of strategy and execution. You'll develop audience strategies, launch and optimize full-funnel campaigns, partner closely with creative and content teams, and use data to uncover new growth opportunities. You'll own the roadmap and end-to-end execution while helping shape how paid social contributes to Harvey's broader growth strategy.
We're looking for someone who thrives in fast-paced environments, embraces experimentation, and has a track record of turning paid media investments into measurable business outcomes.
Own and Scale Paid Search Growth
Own Harvey's global paid search strategy across Google Ads and Microsoft Ads, defining the vision for how paid search drives customer acquisition, pipeline, and revenue growth across segments.
Manage end-to-end search performance, including budget allocation, forecasting, pacing, and investment strategy to consistently achieve ambitious pipeline and revenue targets.
Build, launch, and optimize paid search campaigns across global markets, continuously refining campaign structure, bidding strategies, audience targeting, keyword expansion, and messaging to maximize performance and efficiency.
Manage significant paid search budgets, optimizing ROI through sophisticated bid management, search intent analysis, landing page optimization, and conversion rate improvements.
Stay ahead of the evolving search landscape—including AI-powered search experiences, emerging ad products, and platform innovations—to identify new growth opportunities before competitors.
Develop executive-ready performance reports and strategic business reviews, surfacing insights, opportunities, and recommendations that connect paid search investments to measurable business outcomes.
Drive Experimentation and Performance
Qualification
Experience with Google Tag Manager
Preferred
Experience with Google Tag Manager, Google Analytics, Conversion APIs, offline conversion tracking, and value-based bidding.
Experience scaling international paid search programs across multiple regions and languages.
Experience marketing to enterprise B2B audiences—ideally within legal technology, AI, SaaS, or professional services—with complex buying cycles.
