Senior Marketing Manager, Global Trade Show Strategy at Anduril Industries · LumiJobs

Responsibilities

Strategy & Executive Alignment
Drive Global Strategy & Accountability: Act as the single point of accountability for Anduril’s global trade show portfolio, serving as the central leader and operational owner across the company.
Create Company-Wide Clarity: Communicate and create alignment across the business on where we are showing up, why we are showing up, what we are showcasing, who needs to be there, and how big our footprint should be.
Executive & Stakeholder Partnership: Align closely with executive leads for each show to define clear business strategy, product priorities, narrative objectives, and criteria for success prior to commitment.
Mission Alignment: Partner cross-functionally with Business Development, Product Marketing, Communications, and Government Relations to ensure trade show footprints amplify key announcements, strategic campaigns, and product demonstrations.
VIP & Delegation Coordination: Orchestrate executive and high-level engagements on-site, including domestic and international military/government delegation visits, secure customer meetings, and media briefings.
Governance, Budget & ROI
P&L & Budget Management: Manage and forecast the global trade show budget end-to-end, maintaining financial discipline, accurate tracking, and transparent forecasting across fiscal quarters.
Attendance & Resource Governance: Establish and enforce a company-wide framework and evaluation process for trade show attendance, badge allocations, and travel & expense (T&E) in close partnership with the Chief Administrative Officer (CAO) and business unit leaders.
Impact & ROI Measurement: Develop, socialize, and implement a robust measurement and ROI framework across all trade shows, evaluating both quantitative business metrics (pipeline influence, customer meetings, lead acquisition) and qualitative impact (brand positioning, government relations).
Lead & Pipeline Integration: Partner with RevOps to implement on-site lead capture, post-event attribution, and CRM workflows (Salesforce) to connect show activity directly to commercial and defense contract outcomes.
Execution & Production Management

Qualification

Must be a UDirect experience within the DefenseWorking knowledge of defense protocols$166

Required

8+ years of experience in trade show management, experiential marketing, or large-scale technical event production (B2B tech, aerospace/defense, or high-consequence hardware industries strongly preferred).
Proven track record of managing multi-million-dollar global event budgets and establishing clear ROI, attendance governance, and performance frameworks.
Proven experience partnering with in-house creative/design teams—serving as the bridge between internal design vision, business strategy, and external fabrication/production reality.
Exceptional executive presence with demonstrated success collaborating with, briefing, and influencing C-suite executives and senior leaders.
Hands-on experience managing physical booth builds, floor layout design, AV production, and complex hardware logistics/freight.
Strong commercial negotiation skills with event organizers, convention centers, and fabrication vendors.
Exceptional cross-functional project management skills; ability to manage multiple high-stakes, concurrent event timelines in a fast-paced, rapidly shifting environment.
Willingness to travel domestically and internationally (approx. 25–50%, peak during major show cycles)
Must be a U.S. Person due to required access to U.S. export controlled information or facilities

Preferred

Direct experience within the Defense, Aerospace, Government, or Industrial Technology sectors (familiarity with expos such as AUSA, Sea-Air-Space, DSEI, Avalon, Paris/Farnborough Air Show, SOF Week).
Working knowledge of defense protocols, trade compliance (ITAR/EAR), and etiquette for hosting domestic and allied international military/government VIPs.
Experience utilizing modern event and project management tech stacks (e.g., Salesforce, Airtable, Asana, Cvent, Zuant).
$166,000—$220,000 USD
The salary range for this role is an estimate based on a wide range of compensation factors, inclusive of base salary only. Actual salary offer may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Highly competitive equity grants are included in the majority of full time offers; and are considered part of Anduril's total compensation package. Additionally, Anduril offers top-tier benefits for full-time employees, including:

Senior Marketing Manager, Global Trade Show Strategy

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Anduril Industries

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