Patreon Senior Lifecycle Marketing Manager at Patreon to own lifecycle programs for fan and creator audiences. Define engagement strategies and build systems for lifecycle marketing execution.
Responsibilities
We’re looking for a Senior Lifecycle Marketing Manager to serve as the strategic and operational owner of Patreon’s lifecycle program across both fan and creator audiences. The initial priority will be defining and building the fan lifecycle, while also owning the strategy, governance, and execution of creator lifecycle communications. This is a high-impact senior individual contributor role for someone who can set the vision, build the systems, align collaborators, and remain close enough to execution to ensure the work ships with quality.
You’ll define how Patreon engages fans from their first interaction through activation, engagement, conversion, retention, and re-engagement—helping fans discover more of what they love and deepen their relationships with creators. You’ll also shape how Patreon communicates with creators across onboarding, activation, growth, engagement, retention, product adoption, and critical operational moments, partnering with our Creator Success teams along the way.
This role also owns the operating and technical foundation that makes lifecycle effective: audience strategy, journey architecture, measurement, experimentation, channel governance, deliverability, localization, data quality, and the marketing technology roadmap. You’ll be the senior lifecycle expert for the company and a trusted partner to leaders across Marketing, Product, Engineering, Analytics, and Data.
This is not an advisory-only role. You’ll translate strategy into an executable roadmap, directly build and launch priority programs, establish repeatable processes, and create the foundation for a team as the function scales.
Own the lifecycle strategy and roadmap end to end. Define the audience framework, lifecycle moments, journey architecture, channel strategy, orchestration approach, personalization model, and prioritized use cases that guide Patreon’s lifecycle investment.
Champion both sides of Patreon’s ecosystem. Develop a deep understanding of fan and creator motivations and behavior, identify the highest-impact opportunities across both lifecycle journeys, and ensure programs strengthen the relationship among fans, creators, and Patreon. Initially, focus the greatest investment on building the fan lifecycle while maintaining thoughtful, effective creator communications.
Build and execute multi-channel programs. Personally design, write, build, QA, launch, and optimize high-priority campaigns and automated journeys in Braze across lifecycle touchpoints.
Lead lifecycle’s marketing technology agenda. Assess the current stack, define the roadmap for Braze and adjacent capabilities, improve platform configuration, shape integration and data requirements, manage vendor relationships, and build business cases for priority investments.
Own audience and data quality. Partner with Data Science, Data Engineering, Engineering, Product, Trust & Safety, and Policy to define source-of-truth attributes, improve data freshness, establish durable suppression logic, and ensure targeting and personalization are accurate and safe.
Create the lifecycle operating model. Establish a clear intake, prioritization, planning, build, localization, QA, approval, launch, and post-launch process. Maintain the lifecycle calendar, make tradeoffs visible, and ensure urgent requests do not displace strategic work without deliberate prioritization.
Protect channel health and user trust. Own deliverability, frequency management, audience overlap, consent and unsubscribe requirements, compliance readiness, high-risk send safeguards, and incident-response standards.
Develop the measurement and experimentation system. Define KPIs tied to engagement, conversion, retention, and downstream creator value; build or commission dashboards; design rigorous tests; synthesize results; and turn learnings into program improvements.
Qualification
You’re technically fluentYou understand fansYou lead complex work across teamsYou make others betterWhat Success Looks Like
Required
You care deeply about Patreon’s mission and values. You’re inspired by our goal to fund the creative class and motivated to put creators first, build with craft, make it happen, and win together.
You’ve built and owned a lifecycle program—not just individual campaigns. You’ve created strategy, operating rhythms, journey architecture, measurement, and technical foundations in an ambiguous or evolving environment.
You combine strategy with hands-on execution. You can establish a multi-year vision and investment roadmap, then open Braze and build the journey, troubleshoot the audience, review the copy, and get the program live.
You’re a Braze power user with strong marketing technology judgment. You understand canvases, segmentation, triggers, personalization, experimentation, channel configuration, and platform governance. Experience with Iterable and platform migrations is a plus.
You’re technically fluent. You can partner credibly with Engineering and Data teams on event taxonomies, identity and profile architecture, integrations, APIs, data pipelines, source-of-truth fields, freshness, and suppression logic. SQL proficiency is strongly preferred.
You know how to turn data into decisions. You define success metrics, evaluate performance independently, identify meaningful patterns, and make clear recommendations without waiting for perfect information.
You understand fans, creators, communities, and two-sided ecosystems. You’re energized by the challenge of serving distinct but interconnected audiences—helping fans deepen their engagement while enabling creators to activate, grow, and retain their communities. Experience at a creator platform, marketplace, subscription, media, or community business is a strong plus.
You exercise strong independent judgment. You’re comfortable making consequential decisions about prioritization, audience risk, channel health, and launch readiness—and willing to pause or redirect work when the user or business risk is too high.
You lead complex work across teams. You can align senior stakeholders, translate between technical and non-technical audiences, resolve ambiguity, and influence Marketing, Product, Data, Engineering, Creative, and operational partners without formal authority.
You build with craft and improve systems. You have a high bar for copy, targeting, user experience, and operational quality, while knowing when to move quickly. You replace fragile one-off work with repeatable processes and scalable capabilities.
You make others better. You give and receive direct feedback, coach teammates and partners, share context generously, and help create an inclusive, high-performing environment. You’re excited to help build and eventually lead a growing lifecycle function.
