Kikoff Senior Product Marketing Manager at Kikoff responsible for driving B2B2C and B2B growth through strategic enterprise marketing. Leads enterprise narrative scaling, sales enablement, inbound strategy, partner launches, and conference presence.
Responsibilities
Kikoff is the #1 credit-building app, having helped over 1 million consumers achieve financial health. We are now aggressively expanding our Enterprise arm—partnering with employers, financial institutions, and platforms to bring Kikoff to their members.
We are looking for a Senior Manager of Product Marketing (Enterprise) to be the strategic engine behind our B2B2C and B2B growth. You will be the primary partner to our Enterprise Growth team, responsible for defining our enterprise value proposition, building the collateral that closes deals, and acting as the "voice of the partner" for our internal teams. This is a foundational role that will define how Kikoff wins in the enterprise space.
Scale the Enterprise Narrative: You will take our existing value propositions and foundational materials and weave them into a unified, high-impact narrative. You’ll uplevel the messaging frameworks that explain to a HR leader, a Bank Executive, or a Fintech Founder why credit-building is the key to their business's success.
Arm the Sales Engine: You will be the primary partner to the Enterprise Growth Team. You will own the "sales toolkit"—pitch decks, case studies, white papers, and talk tracks—ensuring the team is equipped to handle complex objections and navigate long sales cycles.
Lead Inbound Enterprise Strategy: You won't just market what we have; you'll shape what we build. You will lead exploratory research with potential partners to identify unmet needs, feature gaps, and technical requirements (e.g., reporting, SSO, integration needs) and feed those insights back into the product roadmap.
Orchestrate Partner Launches: Once a deal is signed, you own the GTM. You will collaborate with our partners to design the "end-user" adoption strategy—creating co-branded marketing materials and lifecycle journeys that ensure high enrollment and engagement.
Lead our B2B Conference Presence: You will own the strategy and execution of our presence at key industry conferences and events. This includes defining our booth experience, identifying and securing speaking opportunities for Kikoff leadership, and designing the lead-capture systems that ensure events translate into a high-quality partner pipeline.
Market Intelligence: Stay ahead of the competitive landscape in the employer benefits and financial wellness space. You will provide the "cheat sheets" and competitive positioning that allow our team to win against legacy players.
Build the B2B Playbook: As one of the first enterprise-focused marketing hires, you will establish the systems and processes that make enterprise product marketing repeatable and scalable at Kikoff.
What will make you successful:
5+ years of PMM experience, with at least 2 years specifically in B2B or B2B2C environments.
Mastery of Sales Enablement: You know how to build a deck that doesn't just look good, but actually converts. You understand the "buyer's journey" in complex organizations and how to move a stakeholder from "interested" to "contract signed."
Qualification
Experience with credit productsExperience with CRM and Sales tools (e$175Equal Employment Opportunity StatementKikoff Inc
Preferred
Experience with credit products, lending, or financial wellness benefits.
A track record of taking a consumer-first product and successfully launching a B2B arm.
Experience with CRM and Sales tools (e.g., Salesforce, HubSpot, Braze).
$175,000—$195,000 USD
Equal Employment Opportunity Statement
Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
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