Elastic Senior Director of Global External Communications at Elastic leads the global external communications strategy. Translates technical product innovation into compelling stories for diverse external audiences.
Responsibilities
What You Will Be Doing
Lead Elastic's global external communications strategy. Set the strategy for how Elastic builds external reputation and influence across corporate, business, technical, regional, public sector, and ecosystem audiences. Translate company priorities into a focused external communications agenda, making clear choices about where we invest and what we deprioritize.
Turn technical innovation into stories that influence technology decision-makers. Work deeply with Product, Product Marketing, Developer Marketing, Engineering, and specialist technical communications leads to understand Elastic's technology, roadmap, differentiation, and developer narratives. Identify how technical narratives and proof created for developers can be translated into compelling stories for CIOs, CISOs, CTOs, technology leaders, and the media and influencers who shape their views. This person must be technically credible enough to engage directly with product and engineering leaders, ask the right questions, spot the story inside complex technology, and help their team make it relevant without oversimplifying it.
Lead and develop specialist technical communications. Oversee communications leads embedded across Elastic's key solution areas. Enable them to operate as strategic partners to their GMs, Product, PMM, Engineering, and Developer Marketing teams, including identifying strong stories within the business, shaping communications strategy for their areas, and translating technical innovation for developer and ITDM audiences.
Build an always-on earned influence engine. Move the organization beyond a launch-led PR approach to sustained storytelling around the issues and market conversations where Elastic can lead. Create programs that combine technical authority, thought leadership, customer proof, ecosystem credibility, executive voices, and earned media to build sustained influence rather than one-off moments.
Lead corporate and business communications. Own the earned communications strategy around Elastic's corporate story, business momentum, strategic priorities, major company moments, and reputation. Build and maintain influential relationships with top-tier business and technology media.
Partner closely with Analyst Relations and Social & Editorial. Work with AR to understand how analysts see our markets, where our positioning is resonating or falling short, and where third-party validation can strengthen our stories. Partner with Social & Editorial to ensure priority external stories are designed for amplification from the outset and can travel across owned and social channels. PR, AR, and Social retain their distinct expertise and ownership while operating against shared company priorities.
Lead global and regional communications as one system. Own the regional communications operating model and ensure global priorities are translated intelligently for priority markets rather than recreated locally. Build a strong two-way flow in which regional teams activate company stories locally while bringing market intelligence, customer proof, competitive signals, and emerging opportunities back into the global organization.
Use our ecosystem as a force multiplier. Oversee communications across Elastic's partner and AI ecosystem, identifying opportunities for credible third parties to strengthen our stories, extend our reach, and reinforce Elastic's position in the AI technology landscape.
Lead global public sector communications. Oversee our strategic public sector communications program, including engagement with government, public sector technology, and policy-relevant audiences in priority markets.
Modernize the external communications operating model. Build an organization designed for the AI era. Determine where human expertise and judgment create differentiated value, where AI and automation can increase speed and scale, and where agencies provide specialist capability or market leverage. Eliminate low-value activity rather than simply making it more efficient.
Build an intelligence-led function. Use media intelligence, competitive signals, analyst insight, social listening, audience data, and performance measurement to understand what is landing, where perceptions are shifting, and where Elastic should act. Feed those insights back into the broader story and communications planning process.
