Senior CRM Specialist at Tripadvisor · LumiJobs

Responsibilities

Campaign & Lifecycle Planning: Own the planning pipeline for multi-channel CRM. This includes building and maintaining the integrated marketing calendar (Email & Push) and writing comprehensive creative briefs that align with overall user lifecycle strategies.
Campaign Architecture & Specification: Translate high-level marketing goals and business requirements into clear, detailed technical specifications for the CRM Operations and Engineering teams. Own the end-to-end handoff process to ensure technical builds are flawless.
Cross-Functional Collaboration: Partner deeply with Content and Brand teams to shape engaging, relevant messaging, while simultaneously collaborating with Operations and Engineering to map out data pipelines, behavioral triggers, and deployment logic.
Segmentation & Personalization Strategy: Define customer segmentation and dynamic data requirements, ensuring messaging is highly relevant, targeted, and tailored to specific user behaviors and lifecycle stages. Evaluate and apply AI-driven personalization and segmentation tools where they improve targeting precision.
Reporting & Analytics: Monitor and report on the performance of campaigns within your lifecycle programs, using AI-assisted analysis tools to speed up reporting and surface trends. Partner with the team's analytics/insights function on deeper statistical analysis and team-wide testing standards.
Testing & Optimization: Design A/B and multivariate tests (layouts, copy, frequency, audience segments) for your own campaigns, defining parameters for the operations team to execute, and incorporating AI-assisted tools for test design or results synthesis where useful.
Skills & Experience
Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.
Proven ability to operate effectively with a global-first mindset
Education: Bachelor’s degree in Marketing, Business, or a related field.
Experience: 2–4 years of experience in CRM, lifecycle marketing, or campaign management (Travel, ecommerce, or Marketplace experience is a strong plus).
Technical Translation Skills: Proven experience working alongside marketing operations or engineering teams. Strong ability to write technical requirements, understand data workflows, and articulate business logic to technical stakeholders.

Senior CRM Specialist

Responsibilities

Benefits

Company

Tripadvisor

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