Director of Brand & Advocacy at Calendly · LumiJobs · LumiJobs

Qualification

Tier 1 Salary Hiring Range$223

Required

15+ years of progressive experience in brand, communications, or marketing roles, with at least 3 years in a director-level or equivalent senior leadership position managing cross-functional teams.
Demonstrated track record of developing and scaling integrated brand amplification strategies across social media and customer advocacy channels, with the ability to set strategic direction for PR and communications efforts executed by agency or contractor partners.
Proven experience leading and developing direct reports and contractor/agency relationships, with a strong track record of building high-performing, accountable teams.
Deep expertise in B2B social media strategy and content development, including platform best practices across LinkedIn, X (Twitter), and other key channels relevant to a SaaS audience.
Comfort working with and providing strategic guidance to PR contractors or agency partners — able to set messaging direction, prioritize story opportunities, and evaluate PR output without needing to be a hands-on media relations practitioner.
Experience building or scaling customer advocacy, reference, or community programs — including reviews, testimonials, brand ambassadors, and customer marketing initiatives.
Data-driven mindset with the ability to establish KPIs, measure program effectiveness across channels, and translate insights into strategic decisions.
Authorized to work lawfully in the United States of America as Calendly does not engage in immigration sponsorship at this time.

Preferred

Experience in B2B SaaS or technology companies, ideally in a product-led growth environment where brand and advocacy play a key role in the growth flywheel.
Familiarity with customer advocacy platforms (e.g., Influitive, Khoros, or similar) and community management tools used to manage and scale advocate programs.
Experience partnering with internal communications or people teams to shape employee-facing brand initiatives, or familiarity with employee advocacy platforms (e.g., EveryoneSocial, Bambu) as a collaborator or sponsor of the program rather than a primary operator.
Strong existing relationships with B2B technology, productivity, or SaaS media contacts that can be activated for Calendly s benefit.
Experience launching integrated brand campaigns from concept through execution, including partnering with creative and design resources to develop compelling content.
Background spanning both in-house and agency environments, with a strong understanding of how to set clear scopes of work and get the most from contracted relationships.
Tier 1 Salary Hiring Range
$223,835 $279,793 USD

Director of Brand & Advocacy

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Calendly

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