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Senior Field Marketing Manager - Brand Activations at Intercom · LumiJobs · LumiJobs

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Intercom· Posted 2026-06-24

Senior Field Marketing Manager - Brand Activations

San Francisco, CAfull timeRemote

senior

$175k–$188k

H1B: yes

Intercom Senior Field Marketing Manager at Intercom responsible for leading planning and execution of strategic events, community activations, and product launches. Drives sales enablement and develops staffing strategies for brand activations.

Responsibilities

Own field execution for key programs: Lead the planning and on-the-ground execution of strategic events, community activations, and product launches in partnership with Brand Activations
Drive sales enablement: Equip sales teams with the tools, messaging, and context they need to effectively engage prospects before, during, and after events
Develop staffing strategies: Plan and coordinate staffing for all activations, ensuring the right people are in the right roles to maximize impact
Build ancillary event programs: Create and scale complementary experiences (VIP dinners, roundtables, meetups) that deepen engagement and accelerate pipeline
Establish goals and measure success: Define KPIs for each activation, track performance, and report on outcomes with a clear link to pipeline and revenue
Create repeatable playbooks: Document and refine processes to build a scalable, global field marketing engine
Collaborate cross-functionally: Partner with Brand, Sales, Growth, Product Marketing, and external vendors to deliver cohesive, high-quality experiences
Manage vendors and logistics: Oversee agencies, venues, and partners to ensure flawless execution
6+ years of experience in field marketing, event marketing, or experiential marketing in a B2B SaaS environment
Proven ability to translate brand experiences into measurable business outcomes (pipeline, revenue, engagement)
Strong experience supporting sales teams and building effective enablement programs
Exceptional project management skills with the ability to juggle multiple complex initiatives

Qualification

Data-driven approach to goal-settingA clearComprehensive medicalFlexible paid time off policy

Required

Data-driven approach to goal-setting, reporting, and optimization
Willingness to travel as needed to support events
Events consistently deliver measurable pipeline and influence revenue
Sales teams are fully enabled and engaged in field programs
Activations are executed seamlessly with strong attendee experiences
A clear, repeatable playbook exists for scaling global field marketing efforts
Strong partnerships are built across internal teams and external vendors
Competitive salary and meaningful equity
Comprehensive medical, dental, and vision coverage
Regular compensation reviews - great work is rewarded!
Unlimited access to Claude Code and best-in-class AI tools; experimentation building is encouraged celebrated.
Flexible paid time off policy