We're looking for a bold, creative Senior Growth / Demand Generation Manager to build and scale the pipeline engine behind Nectar's growth. Reporting to VP, GTM, you'll own our acquisition strategy end-to-end, from paid and organic channels to the creative ideas that make people stop scrolling, and turn our marketing spend into measurable pipeline and revenue.

Our buyers are community managers, social media managers, and CMOs at consumer brands. They live on social, can spot generic B2B marketing instantly, and trust their peers more than any ad. Winning them takes creativity as much as rigor: showing up where they already spend their time, in a voice they recognize, with campaigns worth sharing. This is a senior, high-impact role where you'll define how Nectar reaches that audience and build the demand generation function as we scale.

Own Nectar's demand generation strategy and influence sales pipeline, from channel mix and budget allocation to forecasting and reporting to leadership

Lead paid search, social, and sponsorships and reach our champions and buyers where they already are: LinkedIn, Instagram, TikTok, industry communities, newsletters, podcasts, creator partnerships, and more

Partner with Creative to concept and launch social-first campaigns that feel native to the platforms our buyers use every day and stand out from typical B2B marketing

Discover, test, and scale new acquisition channels, and kill the ones that don't perform

Design nurture programs for new prospects and cross-sell audiences within our existing customer base

Analyze program performance and turn the data into recommendations that improve conversion across ads, landing pages, and the full funnel

Stand up an account based marketing strategy alongside sales to deliver meaningful engagement across key accounts

Work with revenue operations to optimize our marketing tech stack, attribution, and campaign ROI reporting

Senior Growth / Demand Generation Manager

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Nectar Social

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