Marketing Coordinator

Dallasfull timeOn Site

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mid

H1B: no

Hearst Marketing Coordinator manages and optimizes company website using WordPress and Elementor while supporting broader marketing initiatives. Responsibilities include SEO implementation, website analytics monitoring, and coordination of marketing campaigns and projects.

Responsibilities

Website Management & Digital Optimization
•Own day-to-day website management, maintenance, and updates in WordPress and Elementor.
Create, edit, and publish website pages, campaign landing pages, blogs, and resource content in support of marketing and lead generation initiatives.
Maintain an accurate, on-brand, responsive website; troubleshoot broken links, layout issues, and other functionality concerns, and complete quality checks before publishing.
Apply SEO best practices and support emerging Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) approaches, including content structure, metadata, and internal linking.
Use Google Analytics 4 and Google Search Console to track traffic, engagement, and conversions; recommend improvements to website performance and user experience.
Partner with the HubSpot Administrator on website forms, calls to action, integrations, and lead tracking; support the Lead Generation team with landing page and conversion improvements.
Coordinate with internal teams or external vendors when more advanced technical website support is needed.
Marketing Operations & Team Support
Maintain marketing calendars, project trackers, deadlines, and deliverable schedules.
Coordinate campaign and content projects, approvals, assets, and communications across the Marketing team.
Provide day-to-day team support, including meeting notes, presentations, reports, and marketing materials.

Qualification

Bachelor's degree in MarketingUnderstanding of SEOKnowledge of responsive designStrong project managementProactiveExperience with HubSpotFamiliarity with CanvaExperience in B2BWhat Success Looks LikeWebsite content

Required

Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field, or equivalent experience.
2–4 years of experience in website management, digital marketing, or marketing coordination.
Hands-on experience managing WordPress websites and building or updating pages with Elementor.
Understanding of SEO, familiarity with GEO and AEO, and experience using Google Analytics 4 and Google Search Console.
Knowledge of responsive design, website usability, landing page optimization, and lead generation fundamentals.
Strong project management, organizational, and communication skills with the ability to prioritize multiple deadlines.
Proactive, detail-oriented problem-solver comfortable working independently and collaboratively.

Preferred

Experience with HubSpot, website forms, and conversion tracking tools such as Google Tag Manager.
Basic HTML/CSS knowledge and familiarity with technical SEO, accessibility, or website performance optimization.
Experience with project management and creative tools such as Smartsheet, Asana, Canva, or Adobe Creative Cloud.
Familiarity with Canva, Adobe Creative Cloud, Figma or similar design tools.
Experience in B2B, SaaS, healthcare, or healthcare technology marketing.
What Success Looks Like
Website content, landing pages, and updates are accurate, on-brand, functional, and delivered on time.
Website performance and search visibility are monitored, with actionable improvements to engagement and conversions. • Forms, calls to action, and lead tracking work effectively through close collaboration with the HubSpot Administrator and Lead Generation team.

Company

Hearst

View company page

Source: greenhouse

Active within the past hour

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Must-Have Skills for This Role

WordPressElementorSEOGoogle Analytics 4Google Search ConsoleHubSpot

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Marketing Coordinator at Hearst · LumiJobs