Campaign Marketing Manager

Required

• Demonstrated expertise developing and executing demand campaigns that move audiences through the marketing funnel to qualified pipeline, as measured by lead or MQL production through opportunity value.
• Proven experience across inbound and content marketing, ABM, lead nurturing, audience/persona targeting, paid media, content syndication, email, SEM, and events — all the digital things.
• Ability to partner with marketing and sales to build persona-based buyer journeys that serve as the foundation for campaign strategy.
• Ability to define campaign plans, budgets, and content briefs prioritized against audience and channel to direct editorial and creative output.
• Metrics are in your DNA. ‘What doesn’t get measured, doesn’t get implemented’ is your motto — you instrument every program, plan and run A/B tests, and optimize for conversion rate, program ROI, and revenue.
• Hands-on fluency with the marketing technology stack — marketing automation, CRM, intent data, and BI reporting — with the ability to build campaign flows, scoring logic, and performance dashboards directly.
• Experience supporting new product introductions and campaigns that span a multi-line product portfolio across several end markets.
• Excellent communication and project management skills to influence, leverage, and lead cross-functional teams and keep multiple concurrent campaigns on schedule.
• A learner who can absorb high-tech B2B trends, complex products, and technical messaging, and translate them into audience-relevant campaigns.
• Desired Characteristics & Attributes:
• Minimum 7+ years of experience managing omnichannel campaigns in the high technology industry; semiconductor or electronic components experience strongly preferred.
• Systems expertise across Marketo (or comparable automation), Salesforce, Adobe CMS & DAM, and Power BI; familiarity with CDP and multi-touch attribution tooling is a plus.