Openeye Digital Marketing Manager at OpenEye responsible for leading demand generation strategy and managing digital campaigns. Oversees budget and collaborates with sales to optimize lead nurturing and ROI.
Responsibilities
Develop and execute digital marketing strategies to generate and nurture leads
Manage and optimize campaigns across email, search, social media, and display advertising
Implement and refine marketing automation and lead nurturing workflows
Oversee and manage the digital marketing budget
Collaborate with marketing and sales to align campaign strategies and goals
Track and report on campaign performance metrics
Maintain and improve SEO/SEM performance
Manage website content and landing pages to support conversion goals
Stay current on digital marketing trends and best practices
Coordinate with external vendors and agencies as needed
Qualification
Bachelor's degree in marketingExceptional communication abilities
Required
4+ years of experience in digital marketing, with a proven track record of successful campaign management.
Bachelor's degree in marketing, Communications, Public Relations, Business Administration, or a related field.
Experience in physical security technology is preferred.
Strong understanding of digital marketing channels and tools.
Excellent analytical and problem-solving skills.
Proficiency in Salesforce and Marketing Cloud Account Engagement (formerly Pardot) .
Exceptional communication abilities.
Creative thinking and ability to innovate.
Experience with martech stack including Zoom Webinar, Wistia, WordPress, Hotjar, ahrefs, Google Analytics, Google Search Console, G2, Zeplin, and Jira.
This position is based at OpenEye's headquarters in Liberty Lake, WA. Relocation assistance is available for qualified applicants.
Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time.
Employees are eligible to purchase company stock at a discounted rate
