Responsibilities

Build and grow the voice of Homecare Homebase (HCHB) on social media. As Social Media Marketing Manager, you'll own the strategy, execution and ongoing optimization of HCHB's social media marketing program, managing our organic presence across LinkedIn, Meta, YouTube and other relevant channels. You'll be responsible for content development and publishing, community engagement, employee advocacy, event and campaign activation, and performance measurement.
Reporting to the Director of Digital Marketing, you'll work cross-functionally to connect social media to broader brand, content, demand generation, product marketing and event initiatives. You'll use HubSpot, platform analytics and other measurement tools to evaluate performance, identify opportunities and turn social activity into actionable marketing insights.
This is a hands-on, manager-level individual-contributor role that requires both strategic thinking and strong execution, with accountability for strengthening HCHB's digital presence, engaging priority audiences and continually improving the effectiveness of social media within our B2B marketing strategy.
Hybrid: This hybrid role is based in Dallas, Texas.
Own social strategy and execution. Develop and execute HCHB's organic social strategy, with a focus on increasing presence, reach and meaningful engagement across LinkedIn, Meta and YouTube.
Create and publish content. Build and manage the social calendar and personally develop, edit, schedule and publish platform-native content, including copy, graphics, video, executive thought leadership, customer stories and event content.
Integrate social into marketing campaigns. Partner with demand generation, content, product marketing, communications, creative and events to integrate social into campaigns, product initiatives, webinars, thought leadership and other marketing programs.
Activate events and trade shows. Develop and execute pre-event, live and post-event social plans that extend the reach and value of HCHB conferences, trade shows, webinars and customer events.
Lead employee advocacy. Build programs that help employees, executives and subject matter experts authentically amplify HCHB content and participate in relevant industry conversations.
Engage and listen. Actively manage community engagement, social listening and relevant industry conversations while monitoring competitors, trends and emerging opportunities.
Measure marketing impact. Use HubSpot, social platform analytics, UTM tracking, Google Analytics and other tools to evaluate performance across content, campaigns, traffic, audience engagement and available attribution.
Optimize performance. Build regular reporting that goes beyond activity metrics to explain what is working, what isn't and what HCHB should do next. Use insights, testing and performance data to continuously improve the program.

Social Media Marketing Manager at Hearst · LumiJobs

Social Media Marketing Manager

Responsibilities

Qualification

Required

Preferred

Company

Hearst

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