Performance Marketing Manager, Meta

Required

• 5+ years of experience in Meta Ads Manager running large, complex paid-social accounts and optimizing to CPA or ROAS targets — you ve owned a major account, not just supported one.
• 2+ years in a manager role with proven examples working cross functionally with growth, creative and engineering teams.
• Enthusiasm for working hand in hand with AI, with real examples of building workflows or automations that reduced manual work for you or your team.
• Strong analytical skills — comfortable pulling data, running tests (A/B, and ideally incrementality or lift), and making data-informed decisions.
• Excellent verbal and written communication, with experience presenting to senior stakeholders.
• Bachelor s degree or equivalent experience.
• Bonus points for: agency or in-house experience at a high-growth DTC or subscription business; advanced Meta tooling (Advantage+/ASC at scale, value-based bidding, CAPI); SQL, Looker, or Amplitude; DCO / creative-automation platforms; incrementally or Media Mix Modeling experience; managing contractors or a small team.
• Must be willing and able to work PST hours.
• This role is open to applicants based in the following locations: AZ, CA, CT, FL, GA, IL, MA, MI, NH, NJ, NY, NC, OH, PA, TN, TX, UT, WA or British Columbia, Canada.
• At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.
• The salary range listed is for NYC/CA/WA. As a company, we have a location based strategy, which means the disclosed range estimate has not been adjusted for any applicable geographic differential associated with the location where the position may be filled.
• MasterClass’s salary ranges are based on paying competitively for our size and industry. In addition to salary, we also offer equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more). The range listed is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.